Simply, it is a process of making something local in character or restricting it to a particular place. Localization comprises adapting both translation and presentation in the line with targeted culture, country and all local requirements (such as currencies and units of measure). You need to use proper local formats for dates, addresses, and phone numbers besides addressing local regulations and legal requirements. . In order to enhance the localization function further, you need to add all appropriate graphics to deliver the message to the target sector in the right way.
The aim of localization is to give a product a look and feel as if it is created specifically for a target market, no matter their language, culture, or location.